Thumbnails that earn the click.
We stage and shoot every image inside your own game, finish it by hand, then test it on Roblox's Home Page until the winners are the ones players see. One price per project. No subscription.
Your game is only as good as the first frame anyone sees.
Most players decide from a thumbnail and an icon, in the time it takes to scroll past. If those don't land, the rest of your work never gets a chance.
Random artists, random results
A nice picture isn't the same as one that gets played. Without a method, every new set is a coin flip.
Testing without a plan
Personalization only helps if what's in rotation was built to be compared. Otherwise you're testing noise.
Art that doesn't look like the game
Over-polished renders win the click, then lose the player the moment they join. We keep it true to your game.
Shot in your game. Proven on real players.
Every project follows the same four movements, whether it's three thumbnails or sixteen.
Read the game
We play it, study your genre's front page and pick the moments that sell it: the boss, the loot, the chaos.
Shoot in-engine
We open your place, pose characters, set the lighting and frame each shot in Roblox Studio itself.
Hand-finished
Light, pose and composition are refined, then checked at the size players see. It still looks like Roblox.
Test and iterate
Variants go into Roblox's Home Page personalization. We read the results and replace what loses.
We optimise the two numbers that decide discovery.
Roblox rewards games that turn impressions into plays. Thumbnails move the first step, icons and the game page move the next. We work on both, and we measure them.
Play-through rate (PTR)
The share of people who see your game and end up playing it. The number Roblox's recommendations care about most.
Click-through rate (CTR)
The share who click through to your game page. Driven by the thumbnail, the icon and how clearly they read at a glance.
Audience fit
Different players respond to different images. Personalization lets Roblox show each group the variant that works for them.
Six directions. One that fits your game.
We match the style to your genre and audience, and on Growth and Flagship we test directions against each other.
Cinematic
Dramatic light, depth, a moment mid-action.
Stylized
Bold shapes, saturated colour, cartoon energy.
Anime
Speed lines, big expressions, punchy framing.
Iconic
One subject, clean background, reads at any size.
Chaos
Crowded, loud, funny. Built for the scroll.
Moody
Horror and mystery. Fog, rim light, tension.
Recent frames.
One project. One price.
No retainers and nothing to cancel. Pick the scope, send your game, and we take it from there.
Launch
A sharp first set for a new release or a relaunch.
- 3 thumbnails and 1 icon
- Staged and shot inside your own place
- 2 rounds of revisions
- Upload-ready 1920×1080 and 512×512 files
- Loaded into your Home Page rotation
Growth
A full set, tested on real players, with the weak ones replaced.
- 8 thumbnails and 2 icons
- 3 creative directions to test against each other
- A/B test on Roblox Home Page personalization
- One iteration round replacing underperformers
- PTR / CTR readout with what won and why
- Unlimited revisions before launch
Flagship
For games that live on the charts. A month of testing and iteration.
- 16 thumbnails and 4 icons
- Variants built for different audience segments
- 30 days of testing, with losers swapped weekly
- Weekly PTR / CTR reports
- Update and event thumbnails within the 30 days
- Priority line to the art director
Before you commit.
What do you need from me?
Your game link, a short brief, and access to the place. The easiest way is to upload a copy of your place file (.rbxl) during checkout. You can also add us in Team Create, or share a Drive or Dropbox link. Logos, character models and reference images help too.
Will the thumbnails look like my game?
Yes. Every image starts as a shot taken inside your own place, with your map, characters and items. We refine the lighting, poses and composition, but we don't add things that aren't in the game. That keeps players who click from bouncing, and keeps you on the right side of Roblox's rules on misleading thumbnails.
How does the PTR and CTR testing work?
Roblox's Home Page thumbnail personalization lets a game rotate up to five thumbnails and shows each one to the players it works best for. We load the variants, read impressions and play-through in the Creator Dashboard, and replace the ones that lose. Growth includes one testing round; Flagship includes 30 days with weekly swaps.
To do this we'll ask for either a collaborator role or an Open Cloud API key limited to thumbnail permissions. If you'd rather keep control, we can send the files and a plan and you upload them.
How long does it take?
First drafts in 5 days on Launch and 7 days on Growth and Flagship, counted from when we have access to your place. Rush delivery brings first drafts to 48 hours.
Can you guarantee more players?
No one honestly can. A thumbnail can't fix a game players don't enjoy. What we can promise is a tested set of images built from your game, and clear numbers on which ones perform.
What about revisions and refunds?
Launch includes two revision rounds; Growth and Flagship have unlimited revisions before the set goes live. If we haven't started work, you can cancel for a full refund. See the terms for the details.